Despicable Me 2 Breaks Industry Records In Home Entertainment Debut!

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Despicable Me 2 Breaks Industry Records In Home Entertainment Debut!

*DISCLAIMER –  I received no compensation for this post! All information and videos or pictures provided by ClickComm. *
It looks like Gru isn’t the only one who loves Minions! Minion Madness has swept over the nation with Despicable Me 2 shattering home entertainment industry records, bringing in $80 million in the first week of sales. Some key stats and the press release below.
  • Despicable Me 2 has surpassed first week sales of EVERY SINGLE TITLE RELEASED INDUSTRYWIDE IN THE LAST THREE YEARS (physical and digital combined)! The original Despicable Me previously held that record.
  • The digital version (EST) had largest first week sales on record and is on pace to become the most successful-selling digital title of all time.

Universal Pictures and Illumination Entertainment’s Despicable Me 2Shatters Industry Records

In Home Entertainment Debut

Ringing In $80 Million in its First Week  

Blu-ray And DVD Outsells All Animated Titles Released In The Past Three Years And Marks The Highest Sales Ever For Any Animated Blu-ray Title In Its Opening Week

Release Also Generates Biggest First Week Digital Sales Of All Time

Universal City, California, December 17, 2013 – Minion mania continues to captivate consumers across North America this holiday season with the news that the home entertainment debut of  Despicable Me 2 generated $80 million in consumer spend across both physical and digital sell-through formats in its first week of release.  The year’s #1 comedy blockbuster sold  roughly four-and-a-half million units, bigger than any animated title launch since the home entertainment premiere of Despicable Me in 2010, and produced the highest sales for any animated Blu-ray title in history in its opening week.  On the digital front, Despicable Me 2 also vaulted to the top of the charts with the largest first week sales on record and is on pace to become the most successful-selling digital title of all time.  From Universal Studios Home Entertainment, Despicable Me 2 is currently available on Blu-ray and Blu-ray 3D Combo Packs, DVD and Digital HD including UltraViolet™.

“Chris Meledandri and his team at Illumination have made Despicable Me2  part of what has become one of the most beloved and inspired film franchises of our generation,” said Craig Kornblau, President, Universal Studios Home Entertainment.  “Despicable Me 2’s  astonishing results across both packaged media and digital underscores the resounding demand among consumers of all ages to have instant access to the film anytime, anywhere and cements it  as one of the greatest must-own movies ever.”

Despicable Me 2 has grossed more than $918 million at the worldwide box office to date, bringing the franchise’s cumulative worldwide box office to nearly $1.5 billion.  Steve Carell (“The Office,” The 40-Year-Old Virgin) leads a voice cast of comedic powerhouses that includes Kristin Wiig (Bridesmaids, “Saturday Night Live”), Benjamin Bratt (Miss Congeniality, Snitch), Miranda Cosgrove (“iCarly,” Despicable Me), Russell Brand (Get Him to the GreekHop), Steve Coogan (Percy Jackson & the Olympians: The Lightning ThiefTropic Thunder), Ken Jeong (The HangoverTurbo), Elsie Fisher (Despicable MeRaising Hope), Dana Gaier (Despicable Me) and Moisés Arias (Ender’s Game, “Hannah Montana”).

About Despicable Me 2

Gru, his adorable girls, and the mischievous Minions are back with a cast of unforgettable new characters in the blockbuster sequel to the worldwide phenomenon.  Just as Gru has given up being super-bad to be a super-dad, the Anti-Villain League recruits him to track down a new criminal mastermind and save the world.   Partnered with secret agent Lucy Wilde, Gru, along with the wildly unpredictable Minions, must figure out how to keep his cover while also keeping up with his duties as a father.  Assemble the Minions for laugh-out-loud comedy in “one of the funniest, most enjoyable movies ever!” (MovieGuide®)  

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios ( Universal Studios is a part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

Bonus Clip: Voicing Evil Minions

Bonus Clip: El Macho

Bonus Clip: Edith

Disclosure: What U Talking Bout Willis? has not received any compensation for writing this post unless disclosed in post. We have no material connection to the brands, products, or services that we have mentioned. Materials provided, ie: images, trailers and/or activities were provided by our source. UNLESS Stated otherwise.

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Love to Blog, promote Disney/Marvel/Pixar Movies, Book Promotions & life, Self-Employed Website 'Fixer'-like Olivia Pope but different. My oldest son is finally out of the USMC and is 23 years old, he has been married just over a year to Sarah and has an almost 4 year old stepdaughter, which is not looked at as a step but our own, my 2nd oldest son is 20 & currently just finishing his last year at SUNY Alfred as in Auto Technology, & our daughter who is our youngest, is currently studying Psychology at SUNY Purchase. I have been married for over 19 years to a wonderful man and reside just outside of Watkins Glen, NY.

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